Social Media and Marketing

Here are the slides from session 2 of my training course, "What Every Business Needs to Know about Web 2.0 and Social Media".  This session was about marketing and how social media tools can help.  PDF versions below:

Why Web 2.0 Changes Marketing Rules

Using blogs and Twitter

Search Engine Optimisation

Video and Podcasting

Online Advertising

Why web2 is different

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Blogs and Twitter

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Search engine optimisation seo

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Video and podcasting

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Online advertising

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What every business needs to know about Web 2.0 and social media

I've been working on developing a training programme for companies that want to know more about the relevance of Web 2.0 and social media to their businesses.  Their's a lot of confusion out there about whether these new services really offer anything that can help with marketing, communication and collaboration or if it is just hype.  A recent article in Fast Company backs this up:

"I have a number of friends who own or operate small to medium-sized businesses. The number one question I get from them is how to make online marketing work for their businesses. There seems to be quite a bit of pent up need for online marketing help by SMBs..... The problem is there is also a lot of noise. Part of the problem is there is no barrier to entry in the online marketing consulting industry. All one has to do is put up a Web site. So what's an SMB to do?"

Hopefully, my series of 5 half day sessions at the University of Brighton will go some way to cutting through this confusion.  The programme for the course is:

Session 1 – Tuesday 16 November
Why Web 2.0 / Social Media is relevant to your business

• What is Web 2.0 and social media?
• How are other businesses using them and with what success?
• What are some of the issues you should be thinking about in this space?

Session 2 – Tuesday 23 November
Marketing your business on the web

• How can you improve your Google search rankings?
• How can you use Facebook, Twitter, blogs and YouTube to market your company?
• How do you advertise on Google?

Session 3 – Tuesday 30 November
Web tools for collaborative working

• How are other companies moving beyond email to communicate and share information?
• What is cloud computing and I should I be using it?
• What is a wiki and do I need one?

Session 4 – Tuesday 7 December
Dealing with web designers and search engine consultants

• What can I do myself and when do I need an expert?
• How much will these experts cost?
• What questions should I be asking them?

Session 5 – Tuesday 14 December
Monitoring the effectiveness of your web strategy

• I’ve got a website but who is visiting it?
• What are people saying about my company on the web?
• How can I improve my web strategy?

If you want to know more or make a booking, click HERE or email me on mrd@brighton.ac.uk

Corporate use of social media

Computer Weekly has a couple of videos on social media in the workplace which are worth a look.

First, Mark Kobayashi-Hillary gives advice for IT managers on using social networking tools and points out where it can go wrong:

Second, Ariel Eckstein of LinkedIn talks about how his company's service can help with recruiting:

AOSEC Presentation

HERE are the slides (in PDF format) of my talk on Wednesday at the AOSEC meeting in Winchester.

Slideshare presentation below:

AOSEC Presentation

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PostRank Top Blogs Awards

There are some very interesting results in the PostRank Blog Awards.  Using a range of metrics this seems to be a fairly robust and comprehensive attempt to rank the influence and popularity of blogs across a wide range of subject areas. For me, the post interesting information in these results is the quantification of the points of engagement for the blogs they have evaluated.  This is presented as either on-site or off-site engagement with a breakdown of the off-site tools used by readers to engage with blog content.  The clear driver of most off-site engagement is Twitter with Delicious generally coming second.  Perhaps more interesting is how this varies with the audience of different blogs.  The winning blog in the Poetry category had 99% on-site engagement while the winner in the Web 2.0 category only had 9% on-site engagement. Not terribly surprising, but it shows the importance of understanding your users when developing a marketing strategy for your blog.