Twitter and the FTSE 100

As part of a larger project I am managing on how companies use social media, earlier this week I looked at how companies in the FTSE 100 use Twitter to broadcast information at a corporate level.  I was quite surprised to find that only 16% of the companies use Twitter in this way.

You can download a summary of the findings HERE.

The graph below shows which companies are the most active Twitterers based on followers.