How SMEs use social media

New research from Daryl Willcox Publishing digs into how SMEs in the UK use social media.  Just over half of the 269 companies surveyed said they use social media to promote their businesses.  It's not clear from the results the type of companies which took part so the findings may not be representative of all SMEs.  I would be surprised if those proportions would be applicable across the board.  According to the results, Facebook, Twitter and LinkedIn are the weapons of choice for most respondents.  This is not surprising but I would have thought blogs might have been a little more popular.  Perhaps blogging is just too much work for time-stretched business owners.

Any business that wants to know more about how social media could help their business might be interested in a training course I am running in November and December.  Click below for more details:

http://www.brighton.ac.uk/ctc/courses/course_web2_socialmedia.html