DIY marketing for SMEs

David Meerman Scott's book, The New Rules of Marketing and PR, is a great primer for any small business wanting to better understand how to harness the web as a marketing tool.  He has just made this 2 page marketing planning template available for free download (it is in PDF format). The first page prompts you to answer some basic questions about your customers, your company and your products/services.  Although they might seem rather obvious, the act of filling in the template forces you to think more precisely about what it is you are trying to market/sell within the context of using the web as a channel.  I've just been using it for a service I'm considering launching next year and it has definitely helped to clarify my thinking.