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Tuesday
Jun222010

Web services for SMEs

I've been doing some research into how SMEs are using the Web in their businesses.  In 2008 I did an online survey of over 500 SMEs and their use of technologies - the results are here.  Over the last few weeks I've been interviewing a number of these companies to discuss in more detail how they use a range of services from Twitter and Facebook to Google Docs and LinkedIn.  The results are interesting and show a wide range of awareness and confidence in using these tools.  Coming out of this research will be a training programme for SMEs to be delivered over the next academic year.  The graphic below summarises what these companies are using web services for and where individual services cut across multiple functions.

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