Twitter and the FTSE 100

As part of a larger project I am managing on how companies use social media, earlier this week I looked at how companies in the FTSE 100 use Twitter to broadcast information at a corporate level.  I was quite surprised to find that only 16% of the companies use Twitter in this way.

You can download a summary of the findings HERE.

The graph below shows which companies are the most active Twitterers based on followers.

Comments

[Katie Piatt]

Thanks for posting the data - it's really interesting. I'm not sure that ranking by followers is meaningful (as you point out yourself in the footnotes). Inf act I'm surprised how little any of these corporate accounts has tweeted at all really!

[Martin De Saulles]

thanks for the comment, Katie. You're right - ranking by followers does not tell us an awful lot and the volume of tweets is fairly low for many of the companies. Further research into the actual messages would be interesting to see what was actually being said.