Martin De Saulles

There are some very interesting results in the PostRank Blog Awards.  Using a range of metrics this seems to be a fairly robust and comprehensive attempt to rank the influence and popularity of blogs across a wide range of subject areas. For me, the post interesting information in these results is the quantification of the points of engagement for the blogs they have evaluated.  This is presented as either on-site or off-site engagement with a breakdown of the off-site tools used by readers to engage with blog content.  The clear driver of most off-site engagement is Twitter with Delicious generally coming second.  Perhaps more interesting is how this varies with the audience of different blogs.  The winning blog in the Poetry category had 99% on-site engagement while the winner in the Web 2.0 category only had 9% on-site engagement. Not terribly surprising, but it shows the importance of understanding your users when developing a marketing strategy for your blog.