Enterprise 2.0 - what's really going on?
Wednesday, June 17, 2009 at 8:58AM
Thanks to David Tebbutt's tweet (I'm starting to see some value in Twitter) - http://twitter.com/tebbo - for alerting me to Andrew McAfee's new book, Enterprise 2.0. You can download a free introductory chapter HERE. From the introduction, it looks like an interesting read and McAfee seems to have adopted an initially sceptical attitude to his preliminary research into how companies are using new Web tools. I agree with him that there has been a lot of hype surrounding Web 2.0 and its applications within business both from vendors and the analysts studying this market. However, there is something going on here which deserves further research and McAfee's book looks like it might be a good starting point for managers wanting to know more about the collaborative potential of such technologies and services. I'll post a proper review once I have read the book. You can find out more about the author from his blog.
enterprise 2.0,
innovation
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