Is it just me?

I thought this post from Umair Haque on his Harvard Business blog might help answer my question about why Twitter is so popular.  However, Umair's enthusiasm for Twitter seems more like hyperbole than reason:

"Twitter is one of the world's most radical management innovators. It's revolutionary because it brings 21st Century DNA roaring raucously to life"

"The business of business is to create value — and that's why Twitter's not playing the tired, old game of value extraction. It is trying, instead, to create a more authentic kind of value — and to do that, you need ideals. Twitter pursues its ideals — democracy, peace, equity — with the quiet intensity of a true revolutionary."

"Imagine, for a second, if banks had been run by Tweet instead of by executive suite: would Wall Street have been able to loot its depositors silly? Nope. Authentic value doesn't hide in the shadows."

This last point really got my attention - how can you run a bank by Tweet?  Even if you could, would you want to?  Surely privacy and confidentiality have a central place in financial services.

Perhaps Umair is joking or maybe I just don't get it.  I'm reminded of the hype surrounding Web 1.0 in the late 1990s with talk of "new and weightless economies".  We all know where that led...