Monday, 4 November 2013

Wish I'd thought of that

I know this campaign for a German job agency took place several years ago but I've only just seen them. They are a brilliant example of creative thinking and making a small budget go a long way.  These are posters stuck on the sides of vending machines.








Thursday, 17 October 2013

Not all SERPs are created equally

search engine results page SERP
Interesting article from Moz on how Google's search engine results pages (SERPs) can vary depending on who is searching and where they are searching from. We all know that Google will tailor results pages for the same search terms based on user characteristics but I had not realised the extent to which this could happen.  Peter Meyers at Moz has done a good job of putting all the permutations on to one fictional results page.

Saturday, 5 October 2013

Excellent mind mapping software

I spent several hours looking at mind mapping software a few weeks ago to help with the development of a book proposal.  I finally settled on XMind for the following reasons:

  • it's free (there are paid versions but the free one seems to meet enough of my needs);
  • easy to use;
  • ability to link files, URLs, images and comments to nodes ( I know most mind mapping software does this but the way it visually represents this data works well).
I've been using it for a couple of weeks and it has really helped me organise my thoughts, make links between concepts and the key themes I want to address in the book. Overall, I feel that I am capturing my thoughts as I progress the proposal.

Thursday, 19 September 2013

Digital business tranformation

Interesting discussion organised by the MIT Sloan Management Review on the how businesses are adapting to a range of new digital technologies.

The panel seemed to agree that the most important technologies for businesses at the moment are social, mobile, analytics and embedded devices.  

Some quotes which stood out for me:

"we're only at the very beginning of this next generation of computing and every industry leader will be the one that transforms first"  Kim Stevenson, Intel’s Chief Information Officer;

" a critical skill is to have someone at the top of the company who can keep scanning the technology landscape and explain it to the rest of the management team" Andy McAfee, Principal Research Scientist at the MIT Center for Digital Busines;

"the transformative bit comes from weaving them (technologies) together into an experience for consumers that's way better than we have seen up to now." Didier Bonnet, Senior Vice President and Global Practice Leader at Capgemini Consulting.





Tuesday, 10 September 2013

Speechless

I just saw this video of Steve Ballmer (outgoing head of Microsoft) on Benedict Evans's site. I'd heard about this before but never seen the man in action - I'm speechless


Sunday, 11 August 2013

Social media for small businesses

This is a great presentation from Neil Infield, Manager of the Business and IP Centre at the British Library.  Good use of examples and summary slides which give relevant and practical tips for small and medium businesses wanting to know how social media can be used to raise their profiles and attract customers.